With Copilot, businesses can set up a client portal, enabling clients to send messages, make payments, sign contracts and access custom apps. Companies get a choice between using Copilot’s in-house apps or integrating with a software-as-a-service (SaaS) product they’re already paying for.
This gets around the problem many companies face, Misra asserted, when they attempt to use a mix of software-as-a-service tools that don’t seamlessly work together — fragmenting the client user experience. “Clients generally have no way of managing their account and no way of easily accessing important information,” he added. “Instead, clients receive email notifications from the various SaaS tools that the services business uses … We found that when companies switch to Copilot and ‘productize’ their business, they see higher customer satisfaction, improved retention, new growth channels and more efficiency.”
Misra perceives Copilot competing with a number of vendors in range of different — but somewhat related — industries. For example, he considers Bill.com and Freshbooks rivals (in the payments space) but also Box and Dropbox (in file-sharing), DocuSign and HelloSign (in contracts), JotForm and Typeform (in forms) and Intercom and Zendesk (in help desks).
When asked whether he anticipates challenges to 15-employee Copilot’s business down the line, Misra said that he doesn’t, pointing to Copilot’s large existing customer base. He declined to answer a question about revenue but volunteered that Copilot has more than four years of runway.