Binance taps TikTok’s mostly silent superstar Khaby Lame to explain how crypto works


Khaby Lame is quite literally on top of the world (if TikTok follower counts are the world). After attending his first VidCon and surpassing Charli D’Amelio as the most followed TikToker, the Italian-Senegalese comedian signed on as an ambassador for Binance, the world’s largest platform for buying and selling cryptocurrencies. Just last week, Binance snagged a partnership with soccer star Cristiano Ronaldo, who wants to “change the NFT game.”

These high-profile partnerships come at a troubling time for crypto. In May, the popular cryptocurrency TerraUSD collapsed, meaning that anyone who had invested in the coin lost all of the money they put in. Then, in the face of a macroeconomic downturn, crypto companies like Coinbase,, BlockFi and Gemini have conducted layoffs, and the prices of top cryptocurrencies have dropped as much as 35% week over week. Basically, anyone who has invested in cryptocurrency is feeling a bit nervous right now, unless they’re so bullish that they’re unfazed by Bitcoin reaching a price of over $60,000 in November, then dropping to around $20,000 today. So it could be a bad look for creators to turn around and encourage their followers to check out Binance.


Having trouble starting your Web3journey? I want to introduce you @Binance Superhero!Tag your friends who need#lbinanceMan too #web3 #learnfromkhaby #keepitsimple #NFA #ad Not trading advice. See website for riskwarnings.

♬ suono originale – Khabane lame

That hasn’t stopped Khaby Lame, though. Today, he posted a video to his followers — 145 million on TikTok and 78 million on Instagram —  in which he appears as a Binance-branded superhero, saving the day as a friend types “WTF is web3???” on “Boogle.”

Lame rose to internet stardom for his videos where he spoofs over-complicated life hacks and makes them simple. Without speaking, he flips open his hands as if to say, “Look, I fixed it.” Binance said in a press release that Lame will apply this TikTok format to videos about web3, trying to simplify complex concepts for his followers. That may be hard for him to accomplish in his videos, though, since he rarely speaks.

In a statement, Lame said, “I consider my followers as my family, and I am always looking for new challenges and interesting content to share with them. I’ve been curious about web3 for some time, and jumped at the chance to partner with a leader like Binance because it aligns perfectly with what I usually do: make complex stuff easy and fun for everyone!”

Lame has also weighed in on emerging (and potentially fleeting) technology by partnering with Meta to advertise the metaverse — he appeared in a video on the tech giant’s corporate accounts alongside Mark Zuckerberg.

As brand …read more

Meredith Vieira says returning to ‘The View’ sounds like ‘a prison term’

“I kinda did my time,” Vieira said. “That sounds like a prison term, actually.” …read more

Travis Barker’s daughter, Alabama, shares latest update on Blink-182 rocker’s health

As health updates on hospitalized Blink-182 rocker Travis Barker have remained scant, his daughter and stepdaughter thanks fans for the outpouring of support.

…read more

Ron Freitas is the next SJ County District Attorney. What’s next for criminal justice?

Ron Freitas will be the next San Joaquin County District Attorney, according to the latest election results. What’s next for criminal justice?

Universal Music Group acquires Frank Zappa’s catalog of music

Universal Music Group on Thursday announced an agreement to acquire rock guitarist and composer Frank Zappa’s catalog of music, recordings and film archive for an undisclosed fee. …read more

California to end AIDS Healthcare contract, alleging improper negotiation tactics

California will no longer contract with the AIDS Healthcare Foundation to provide healthcare plans to 770 HIV-positive patients in Los Angeles County.

…read more

Lena Headey sued by former reps for $1.5M over unpaid ‘Thor’ fees

However, the final cut of “Thor: Love and Thunder” — in theaters July 8 — does not include any scenes with Headey. …read more

Warehouse Wars

“What this paper shows, for the first time, is that the mere presence of an RFID-tagged item in the environment makes it much easier for you to achieve other tasks in a more efficient manner,” senior author Fadel Adib says in a release. “We were able to do this because we added multimodal reasoning to the system — FuseBot can reason about both vision and RF to understand a pile of items.”

Image Credits: Boston Dynamics

And finally, Velodyne this week announced a multi-year deal that will bring its lidar system to Boston Dynamics’ robots. The

Welp. Three straight weeks of work travel amid a seemingly endless pandemic finally caught up with me. Forgive me, as I’m writing this under the influence of green tea and antivirals, so thank you in advance to the regularly Herculean efforts of our copy editor, David. Apparently the old adage of things happening in Vegas staying in Vegas doesn’t extend to viral loads.

After managing to stave off COVID for the past couple of years, it’s fitting that I get to write about our fulfillment panel through the brain fog, as a strong case can be made that the category has benefited from pandemic-fueled automation more than any other.

It also comes a week after I devoted a chunk of this column to Amazon’s robotics play, which had an accelerating effect on the category years before the pandemic. As I’ve mentioned before, I’ll be speaking with Amazon’s VP Global Robotics, Fulfillment, Joseph Quinlivan, at our upcoming robotics event, as well as United States Labor Secretary Marty Walsh — on separate panels, mind.

The pair may well have diverging perspectives when it comes to the future of human labor, but one thing they’ll no doubt agree on is the fact that an automated future is inevitable. It’s happening right now, in warehouses across the world, and here in the U.S., three companies are helping lead that charge. I’m happy to report that we managed to get them all on a single panel at next month’s event.

Image Credits: TechCrunch

On July 21, Locus Robotics CEO Rick Faulk, Fetch founder/Zebra Technologies VP Melonee Wise and Berkshire Grey SVP Jessica Moran will discuss how the category has evolved over the past several years, what the future looks like for fulfillment and how third-party robotics companies can help retail get a leg up against the big A.

With Agility Robotics and Boston Dynamics also appearing at the event, it’s a subject that’s going to be pervasive throughout, but this conversation will be ground zero. Best of all, the all-day event is completely free. Register for tickets here.

Oh, and we just opened up our pitch-off for the event. If you’ve got an early-stage startup and want to share some (virtual) stage time with the biggest names in the industry, opportunities like this don’t come around very often. We’ve also got an absolutely killer trio of judges I’m excited to tell you about in the coming weeks. The rules are as follows:

  • Be an early-stage startup.
  • Have at least a minimally viable product.
  • Focus on tech connected to various aspect of robotics: AI, agtech, manufacturing, logistics, medical device, food tech, transportation, data processing, material science, SaaS, more.
  • Be incorporated anywhere (recording will take place virtually).

The deadline to apply is July 7, if you think you’ve got what it takes.

A couple of stragglers (i.e. news stories from after I turned in my newsletter draft last Wednesday night) from re:Mars this week. First is this cool little startup out of Los Angeles I spoke to a …read more

Mifepristone in Moldova: Women on Waves founder wants to use the abortion pill as contraception in the wake of Roe v. Wade reversal

Rebecca Gomperts, an abortion-rights activist, is aiming to fight back against Roe v. Wade’s reversal. The doctor is trying to start a clinical trial studying the use of the abortion pill as a …

Mifepristone in Moldova: ‘Women on Waves” founder wants to use the abortion pill as contraception in the wake of Roe v. Wade reversal

Dr. Rebecca Gomperts wants to make the abortion pill accessible to every person who can become pregnant — but not as an abortion inducer.