Hulk and friends: JMU unveils themed helmets for 1st ‘Marvel Super Hero Day’

James Madison University has declared its Nov. 22 home football game “the first-ever Marvel Super Hero Day,” and Dukes players will sport superhero themed helmets in the game against Washington State.

The helmets, unveiled in a release from the school Friday, will feature the traditional JMU block logo on one side. Players will chose one of five Marvel characters — Iron Man, Captain America, Hulk, Thor or Black Panther — for the other side.

JMU also will offer fans a chance to join the superhero fun with the first 15,000 receiving a voucher for a souvenir poster designed by Marvel Comics and featuring the Duke Dog alongside the superheroes.

Select fans also receive one of 2,000 co-branded hats during a game day giveaway. Fans are also encouraged to join in the fun and dress up as their favorite Marvel superhero.

https://www.pilotonline.com/2025/10/31/hulk-and-friends-jmu-unveils-themed-helmets-for-1st-marvel-super-hero-day/