Connecticut’s favorite candy: What you should stock for Halloween trick-or-treaters

What candy should you be stocking up on for Halloween this year?

According to a study by Innerbody, you may want to have some Starburst ready for trick-or-treaters.

“By analyzing the Google Trends search data of all 50 states and the District of Columbia, we were able to determine the top six most popular candy brands in America, plus how many places chose them as a favorite and which territories are home to their most devoted fans,” according to Innerbody.

Connecticut, along with twelve other states, had Starburst as their favorite candy, according to Innerbody: “Alabama, Arkansas, Connecticut, District of Columbia, Florida, Illinois, Iowa, North Carolina, Ohio, Oregon, South Carolina, Tennessee, Wisconsin.”

Innerbody

Candies loved by the most U.S. states. (Courtesy: Innerbody)

Sour Patch Kids came in second with eight states having it as their favorite, according to the study. Reese’s, Skittles and Sour Punch Straws all tied for third with four states each.

Check out these other candy takeaways below, according to Innerbody:

Nebraska claims this year’s candy crown as the state with the biggest sweet tooth, while the previous winner, Utah, fell all the way to fifth place.
No treats, only tricks: the District of Columbia came in last for candy appreciation by total search volume. But it’s in Wyoming that the largest number of candy brands have zero search value. (Even Tootsie Rolls! What did Tootsie Rolls ever do to you, Wyoming?)
Coincidentally, Kansas — known for its extensive corn production — is the only state to have candy corn as its favorite.
Too hot to handle? Hot Tamales are among the least popular candies in 39 states (sorry, New Mexico, but you seem to be alone in loving this one).

Innerbody

Candies with the lowest nationwide appeal. (Courtesy: Innerbody)

https://www.courant.com/2025/10/24/connecticuts-favorite-candy-what-you-should-be-stocking-for-halloween-trick-or-treaters/