How long is a performer “held” to a commercial? | SAG-AFTRA

August 26, 2025

The “maximum period of use” of a commercial is 21 months (a total of seven 13-week holding fee cycles). Provided the producer continues to make timely holding fee payments, the performer is held exclusive to the product for the 21-month period. If the performer (or his/her representative) does not send a timely renegotiation letter, the producer can extend the maximum period of use for an …

https://www.sagaftra.org/how-long-performer-%E2%80%9Cheld%E2%80%9D-commercial

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