In sheer numbers, viewership for the India-Pakistan match dwarfs the Super Bowl in what Ugra calls the “greatest sports rivalry in the world” bar none. When the two sides played against each other in 2023 in India, the estimated viewership — on cable television and streaming services — was around 400 million. In comparison, this year …

https://apnews.com/article/india-pakistan-cricket-champions-trophy-864479d76abe8d3d1a5534d1c6da0079