Age: 35

Job: Vice president of marketing and communications, VisitNorfolk

At work: Working in the tourism and hospitality industry is both fulfilling and uplifting. I have the privilege of bringing awareness to the visitor economy while showcasing everything that makes Norfolk so special: Norfolk’s natural beauty, world-class attractions and performances, local restaurants and business owners all who bring the city to life. Our work drives the city’s tourism economic impact while strengthening Norfolk’s reputation as a must-visit destination. At my core, I’m an enthusiastic leader who loves helping small businesses tell their story through marketing and communications.

Home and family: I live in Virginia Beach and work in Norfolk, which gives me the best of both worlds. I’m fortunate to have my sister and parents nearby, along with close friends who have become like family, all of whom contribute greatly to my sense of community and connection to Hampton Roads.

Volunteer activities: I’m the vice chair of the Coastal Virginia Tourism Alliance, where I work to market the region as a whole. I also serve on the Hampton Roads Chamber’s communications committee and have enjoyed leading marketing workshops that support small businesses. Additionally, I sit on the communications committee for Destinations International, which connects me with tourism professionals across the globe. Through VisitNorfolk, I also take part in quarterly trash cleanups along 21st Street as part of the “Adopt a Spot” initiative with Keep Norfolk Beautiful. I’ve also had the opportunity to serve as a mentor to college students through Greater Norfolk Corp. to support the development of the next generation of the workforce.

Motivating factor: Knowing that the work I do helps my community. Being part of the positive change that drives Norfolk and the region forward is so rewarding. I love a good creative brainstorm, and when those ideas turn into something that benefits the community, it keeps me energized to keep going.

Advice to young people: Don’t rush time. Each year seems to go by faster, so take the opportunity to soak up every moment, every role, every lesson and every person you meet. You never know when your paths might cross again and the network you build will serve you for years to come. Most importantly, preserve your sense of wonder. Embrace what you don’t know and stay curious. There’s always something new to learn and room to grow.

Professional goal in five years: My goal is to grow as a leader by cultivating strong, connected communities and pursuing knowledge that enhances both personal growth and collective progress. I want to continue to feel inspired to go to work every day and fulfilled by the relationships I build. Most importantly, I hope to make a lasting positive impact on the community along the way.

The one thing I’d change about Hampton Roads: I’d love to see it work more as a single, connected region. Stronger collaboration across cities would make the region more competitive for businesses and talent, creating a better experience for visitors. Tourists don’t see city boundaries — they just want a great vacation with plenty of options. Companies looking to relocate also benefit when the region comes together with shared resources. Better, more efficient public transportation between cities is a key to fostering regional economic growth and enhancing connectivity.

Region’s biggest asset: Our location on the East Coast makes it easy to explore so many places up and down the coast. And when I’m at home, we’re lucky to be surrounded by water and I never get tired of it! Whether it’s a day at the beach, a sunset over the bay or just a walk along the waterfront, being near the water is my happy place. Add in world-class shows, amazing restaurants and you’ve got a region packed with experiences that never get boring.

Downtime: I love spending time with my people. My family and friends are everything to me. I enjoy celebrating birthdays and holidays, getting lost in a book, and checking out the newest restaurant or coffee shop. I love being outdoors, whether it’s a walk along the water or chasing a great sunset. I’m always scheming where my next adventure will be.

What really gets under my skin: A dismissive mindset paired with a refusal to participate in cooperative initiatives. I believe everyone has something to teach us and we can learn from all kinds of experiences and perspectives. Kindness and teamwork go a lot further than shutting people out.

https://www.pilotonline.com/2025/10/27/top-forty-under-40-2025-sarah-hughes/