Jaguar goes woke: Fury as car brand scraps its famous logo, goes electric-only and introduces chic ad campaign and says it’s prepared to lose 85% of traditional customers

November 20, 2024

The car firm, which is just over 100 years old, unveiled a bold rebrand yesterday worked on by a team of 800 that has ditched most of its classic iconography, including the roaring ‘growler’ badge.

https://www.dailymail.co.uk/news/article-14105007/jaguar-woke-car-scraps-cat-logo-electric-ad.html?ns_mchannel=rss&ns_campaign=1490&ito=1490

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