The Orlando Pride announced on Tuesday that Sporting Director and Vice President of Soccer Operations Haley Carter will be leaving the club to pursue other career opportunities.
“I’m beyond thankful to (team owner) Mark Wilf and the entire ownership group for giving me the opportunity to be part of this club and for their unwavering support throughout my time here,” Carter said in a statement. “The Wilf Family’s continued investment in this team, both on and off the field, is a reflection of their genuine belief in the Pride’s potential and in the future of women’s soccer. Their commitment to leading a world-class club is the foundation for continued success.”
Carter joined Orlando in January of 2023 and was instrumental in building the Pride into an NWSL Championship winning side. Orlando set several on-field records, including an unprecedented 24-game unbeaten streak. Orlando won the NWSL Shield and NWSL Championship in 2024, both firsts for the club.
Under her leadership, Orlando broke transfer records to sign both Barbra Banda in 2024 and Jacquie Ovalle in 2025. Banda has been an explosive attacking threat, leading the team in goals in her two seasons in Purple. Ovalle was brought in as a long-term addition last this season, and she showed why the club is excited about her future.
“We’d like to extend our gratitude to Haley for her contributions to the Pride over the past three years,” said Mark Wilf, Orlando Pride Owner & Chairman. “Haley played a key leadership role with our club, positioning the Pride among the NWSL’s and world’s elite clubs. Our family is incredibly excited about the future of the Pride and we look forward to continuing our commitment to invest in world-class players and building teams that continually compete for championships and positively represent Orlando and our supporters.”
The Orlando Pride ended their season on Sunday with a heartbreaking 1-0 loss to Gotham FC in the playoff semifinals, falling two wins short of their goal of a repeat title.
