Off the Hook Yachts, a $100 million-a-year dealer, is expanding into Fort Lauderdale.
The business, which says it’s on track to become the “CarMax of Yachting” for its pricing, transparency and hassle-free ease of buying and selling used luxury boats, plans to open an yacht brokerage office at 151 Las Olas Circle, Unit 211, in Fort Lauderdale.
“This will be where top brokers sit and sell from with boats right out front of it,” spokesman Thomas Tobin said.
Another office will be opened in Jupiter in December, the company said.
The company has filed to sell stock on the New York Stock Exchange in October in what spokesman Thomas Tobin called the biggest maritime initial public offering in years. Shares will be offered at $5 to $7 each in hopes of raising $25 million.
Recently appointed CEO Brian John, an investment consultant and former CEO of Sure Shot, producers of a beverage meant to reduce effects of alcohol, estimates that Off the Hook’s revenues will more than double to $239 million by 2026, the company said.
John will work out of the Jupiter office at 951 N. Alternate A1A, Jupiter.
Tobin says the locations will become the flagship offices of the company.
Now headquartered in Wilmington, North Carolina, the company was launched as a high school side gig by Jason Ruegg out of his parents’ home in Annapolis, Maryland, and has since evolved into a $100 million-a-year business, the company’s website says.
Learn more about the company at offthehookyachts.com.
This is a computer rendering of a new five-story flagship building that will be occupied at 117 E. Las Olas Blvd. by Weston Jewelers. Scheduled to open in late 2027, the store will feature at least three floors of retail space and a rooftop restaurant. (Courtesy/Weston Jewelers)
Weston Jewelers expanding to Las Olas Blvd.
Family-owned Weston Jewelers has announced plans to open a five-story showcase at 117 E. Las Olas Blvd. in Fort Lauderdale.
Scheduled to open in late 2027, the 40,707-square-foot building will be the company’s signature location, according to a news release. It will feature at least three floors of retail space with a bridal studio, service center and a rooftop restaurant.
Weston residents Tracey and Ed Dikes opened the first location in 2001 in Weston Town Center, then expanded into the Seminole Hard Rock Hotel & Casino. The two locations will remain in operation after the new Fort Lauderdale building opens, according to the release.
Equistone Development Inc. is building the structure based on architectural designs by Miami-based Arquitectonica.
More information is available at westonjewelers.com.
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Puttshack’s new location in the Dania Pointe shopping center includes Challenge Hole, a game designed for friends to play in a semi-private space. (Courtesy/Puttshack)
Indoor mini-golf venue opens at Dania Pointe
Puttshack, hailed as “the world’s leading tech-infused mini golf experience,” has opened its second South Florida location in the Dania Pointe mixed-use development.
Located at 1825 Way Pointe Place, the venue offers four indoor nine-hole mini golf courses, food service, two full-service bars, a private event space and an outdoor patio.
The Dania Beach location is also the third in the United States to feature the new Challenge Hole suite, a semi-private experience where guests can enjoy 90-minute sessions of head-to-head competition.
Six Challenge Hole suites are available for advance booking. More information is available at puttshack.com/locations/dania-beach.
The Dania Pointe location at 1825 Way Pointe Place is the company’s 18th in the U.S. Two others are opening soon in Minneapolis, Minnesota, and Columbus, Ohio. The company’s first Florida location is in the Brickell City Centre, in Miami.
Executive Retail Shops has opened a specialty store in the private aviation hub of Fort Lauderdale-Hollywood International Airport. The store features luxury versions of spirits and fragrances that shoppers can choose in the store or buy online. (Courtesy/Executive Retail Shops)
Luxury retailer opens in private jet hub of airport
Executive Retail Shops is bringing its line of luxury goods to the Fort Lauderdale-Hollywood International Airport. But you won’t find it in terminals served by the major airlines.
The company is opening two new shops in a private aviation hub — Sheltair Aviation’s Fixed Base Operations center at 1050 Lee Wagner Boulevard, Building 1050. The first 693-square-foot flagship store sells liquor and fragrances. A second 325-square-foot store scheduled to open this winter will only sell fragrances.
The stores are marketed to private jet travelers, the company’s president was quoted as saying in a news release. Customers will be able to shop in the stores or order online and choose to pick their goods up in the store or have them delivered directly to their flight terminal.
Other Executive Retail Shops can be found at Fort Lauderdale Executive Airport and Miami-Opa Locka Executive Airport. For more information or to shop online, visit www.executiveretailshops.com.
Wellington mall gets two new retailers
Two new retailers are joining more than 160 stores at The Mall at Wellington Green in northern Palm Beach County.
Exotic Snack Guys offers variations on some of your favorite snack brands — and some you don’t know — as they are sold in more than 40 countries. Examples include Lay’s potato chips from India flavored with a masala spice blend, Cheetos from China with “American turkey” flavor, and popcorn KitKat bars from Canada, and Fanta pear-flavored soda from the United Kingdom. Learn more at exoticsnackguys.com.
Foreign Currency Express, scheduled for a Sept. 1 opening, will offer convenient currency exchange services on the mall’s second floor near Macy’s. More than 70 foreign currencies can be bought or sold, including over 70 foreign currencies, including the Euro, British Pound, Canadian Dollar, Mexican Peso, Argentine Peso, Swiss Franc, Japanese Yen, Chinese Yuan, Israeli Shekel, and Iraqi Dinar.
All currencies are available the same day or next day with no minimum or maximum transaction requirements. For more information, go to theforeigncurrencyexpress.com.
Ron Hurtibise covers business and consumer issues for the South Florida Sun Sentinel. Send him your retail news at rhurtibise@sun-sentinel.com. Make sure to type Retail Roundup in the subject line of your email.
