Posted in Web Why is Apple preparing consumers for $2,000 iPhones? September 12, 2025 When Apple Inc. launched the iPhone X in 2017, the company did more than usher in facial recognition and a sleek edge-to-edge screen. It also helped establish a new category: the $1,000 smartphone … https://www.latimes.com/business/story/2025-09-12/apple-starts-getting-customers-used-to-the-idea-of-2-000-iphones