This Week in Apps: Mobile gaming’s market share hit, web3 app growth, Niantic’s new AR tools
Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.
The app industry continues to grow, with a record number of downloads and consumer spending across both the iOS and Google Play stores combined in 2021, according to the latest year-end reports. Global spending across iOS, Google Play and third-party Android app stores in China grew 19% in 2021 to reach $170 billion. Downloads of apps also grew by 5%, reaching 230 billion in 2021, and mobile ad spend grew 23% year over year to reach $295 billion.
Today’s consumers now spend more time in apps than ever before — even topping the time they spend watching TV, in some cases. The average American watches 3.1 hours of TV per day, for example, but in 2021, they spent 4.1 hours on their mobile device. And they’re not even the world’s heaviest mobile users. In markets like Brazil, Indonesia and South Korea, users surpassed five hours per day in mobile apps in 2021.
Apps aren’t just a way to pass idle hours, either. They can grow to become huge businesses. In 2021, 233 apps and games generated over $100 million in consumer spend, and 13 topped $1 billion in revenue. This was up 20% from 2020, when 193 apps and games topped $100 million in annual consumer spend, and just eight apps topped $1 billion.
This Week in Apps offers a way to keep up with this fast-moving industry in one place, with the latest from the world of apps, including news, updates, startup fundings, mergers and acquisitions, and suggestions about new apps to try, too.
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Top Stories
Web3 apps are growing
Image Credits: Apptopia
A report from Apptopia has found the number of mobile applications describing themselves as “web3” apps has continued to grow from 2020 through 2022. So far this year, the number of web3 apps available for download is growing nearly 5x faster compared with 2021, and year-to-date, the number of apps available for download is up by 88%.
The firm analyzed data across the App Store and Google play, looking for any apps with “web3” in the title, subtitle or app description. Many of these apps — around 46% — were those in the finance space. This has to do with the large number of mobile wallets, NFT apps and the like now crowding the app stores. Much smaller percentages were found in apps in the social, tools/utilities, business and gaming categories.
However, despite the growth in the availability of web3 apps, the number of downloads the apps are seeing seems to ebb and flow, Apptopia noted. In addition, it found that NFT marketplace apps OpenSea and Veve were down 90%+ off their highs, and the top 50 crypto apps have seen downloads fall 64% since November. Meanwhile, web3 apps …read more