Because the company is throwing itself into a market that is relatively well understood, its challenge isn’t to explain what it is doing but how it is moving the market forward. The company’s second slide is labeled an “overview” slide, which rapidly helps get a picture of the overall challenge this particular market segment is facing.
An investor likely knows at least some of this, but these bullets augment (or gently correct) any preconceived notions an investor might have, smoothing the delta between their perception of the market and the realities of being in that market. This slide — while fairly wordy — does a really good job of ironing out any misunderstandings an investor may have.
Having said that, it also brings up some important questions. Lost pets are just one part of the challenge; stolen pets will have their collars removed, and animals that go astray are on occasion able to shed their collars. Syneroid doesn’t really address either scenario.
Great competition overview
It’s pretty rare to see a startup put its competitor overview front and center, but I think that was a really shrewd move in this case. Again, this is not a deep tech play or a market shrouded in mystery. I suspect that most would-be investors would be able to come up with the two major competitors. Tackling that head-on does seem a little defensive, but given the market, I think it makes a lot of sense in this case. Here’s how the company addressed it:
There are a number of obvious competitors in this space, including the most common ones, existing engraved metal tags or injected microchips, which both have their own pros and cons. There’s also the latest generation of GPS-enabled dog collars, such as the ones from