In addition to the new funding, Pearpop is also announcing that it’s launching two new products called Ovation and Passport.
Ovation builds on Pearpop’s current Challenges product by allowing brands to turn customers into advocates. The product lets brands mobilize targeted audiences that have engaged with a product in the past. Mason says that every brand wants to incentivize their communities to advocate on their behalf, and Ovation makes this possible. On the other hand, customers will be able to monetize their social presence.
Passport uses blockchain technology to give creators visibility into audience engagement across multiple platforms and sources to allow brands to understand creator impact. Mason says Passport reflects Pearpop’s continued belief that data will be central to the growth of the creator economy. The platform aims to continue investing in data to support both brands and creators.